Marketing and Project Management
Director: Sergey Oleinik, PhD in physical and mathematical sciences, Associate Professor
Phone: + 7 (499) 720-87-48
Classroom: 3239
Email: fmr@miee.ru
The Chair of Marketing and Project Management was established in 1994 from the Chair of Economics and Production Organization. It has provided knowledge to the education market for almost 30 years.
03.38.02 "Management"
Program: "Marketing and innovative projects management"
Bachelor's degree
Highly qualified specialists in marketing who are skilled in organizational, managerial, information, analytical, entrepreneurial and research activities. They can work as employees and junior-level managers and continue their studies at the level of master's degree.
The program is taught in Russian.
The subjects of the program studied in order to form the basic competencies of a marketing specialist:
– Innovation marketing
– Industrial marketing
– International marketing
– Marketing research
– Consumer behavior
– Product competitiveness management
– Marketing of services
– Advertising and PR
– Internet marketing
– Enterprise economics
– Economic theory
– Management theory
– Management decision-making methods
– Financial management
– Financial accounting
– Investment management
– Production organization, planning and control
– Basics of logistics
– Fundamentals of foreign economic activity
– Basics of project management
– Fundamentals of strategic management
– IT in management
– Teamwork and business communication
– Foreign language
– Linear algebra
– Economic statistics
– History and philosophy
– Practical training and others.
100% of the program's students undergo practical training, it is an integral part of the educational process at a real company.
The educational process is based on the connection of classical knowledge with the latest achievements in economics and management.
04.38.02 "Management"
Program: "Project Management"
Master's Degree
Specialists in project activities and business analysts who are able to work as middle and top-level managers in companies of any legal form or who can continue research for postgraduate and doctoral studies of the educational program 5.2.6. "Management".
The program is taught in Russian.
The program includes the following subjects:
– Project management in business
– Project analysis
– Modern strategic analysis
– International project management
– Logistics project management
– Cost management of projects
– Financial activities in project management
– Control systems research
– Research methods in management
– Organizational behavior
– IT in project management
– Consulting in project management
– Managerial economics
– Corporate finance
– Methods of mathematical modeling
– International law
– Legal regulation of innovation
– Practical training.
Program: "Business Analytics"
Master's Degree
100% of the program's students get an internship at a company. The educational process is based on the connection of classical knowledge with the latest achievements in economics and management.
The program is taught in Russian.
The program includes the following subjects:
– Database management systems
– Investment analysis
– Technical analysis of the stock market
– Business consulting
– Project analysis
– Financial analysis
– Financial mathematics
– Modern strategic analysis
– Analytical marketing
– Game theory in management decision-making
– Control systems research
– Project management in business
– Organizational behavior
– Methods of mathematical modeling in economics
– A foreign language for professional communication
– Legal regulation of innovation
– Corporate culture
– Methodology of scientific knowledge
– Research methods in management
– Managerial economics
– Practical training.
In the Master's Degree programs, the educational process is even more connected with practice. All students enrolled in the "Project Management" and "Business Analytics" programs work at enterprises and present their master's theses on the topics given by partner enterprises.
Research
The main areas of research:
Enterprises' competitiveness in conditions of economic instability;
The possibilities of developing and integrating value management and reengineering;
Development of organizational mechanisms for financial and marketing logistics;
Marketing of services, including educational ones;
Project management in large and small business;
The study of the business cycle of enterprises;
IT in management;
Quality management in high-tech industries;
Development of a support system for small enterprises using forms of international cooperation.
The Chair actively participates in scientific and social events and cooperates with various organizations: specialized academic councils, expert councils of Goskomstat, the Russian Marketing Association, the Russian Society of Value Analysts, the International Academy of Management, the International Academy of Science and Practice of Production Organization, editorial boards of journals and other public organizations. It has scientific relations with universities, firms, associations from Germany, Sweden, Czech Republic, Slovakia.